Jane Goodall's Roots & Shoots Logo, Graphic Standards and Branding Guidelines
The Roots & Shoots logo is made available for use by members, groups and partners. It is expected that any use of the Roots & Shoots logo, mark or graphics be used with strict adherence to the following guidelines:
- The Roots & Shoots logo must appear by itself, with a minimum spacing (the height of the logo) between each side of the logo and other graphic or textual elements.
- You may alter the Roots & Shoots logo size and, proportion. You may not alter the Roots & Shoots logo colors, elements, etc., or animate, morph, enhance, embellish or otherwise distort its perspective or appearance in any way other than specified in this document.
- When displaying the Roots & Shoots logo on a website, it is preferred that the logo be an active link to the Roots & Shoots homepage (www.rootsandshoots.org).
- Your use of the Roots & Shoots logo may not be obscene or pornographic and may not be disparaging, defamatory or libelous to Roots & Shoots or the Jane Goodall Institute. You may not link to the Roots & Shoots website from a website that is obscene or pornographic, or disparaging, defamatory or libelous to Roots & Shoots or the Jane Goodall Institute.
- Your use may not infringe any Roots & Shoots intellectual property or other rights, may not violate any state or federal laws, and must comply with international IP laws.
- Your reference to Roots & Shoots, its programs and its website must comply with the general trademark guidelines.
LOGO AND LOGOTYPE
The Roots & Shoots logo and logotype (signature) comprise the main elements of the program’s identity, communicating who we are in a concise and consistent manner. There are two components to the signature: the
logo and the logotype.
The term “Roots & Shoots logo” refers to the icon only, not to the logotype. Sometimes it is appropriate to use the logo independently of the logotype. The independent use of elements must be reviewed and approved by the Roots & Shoots Headquarters Staff.
The logotype refers to the words “Jane Goodall’s Roots & Shoots” and is used in conjunction with the logo. The logotype is not just a typeset font, it is a unique art element specifically designed for the Roots & Shoots.
CLEARSPACE
The identity must stand alone. It may not be used as part of a title or in conjunction with other artwork, such as sponsor logos. A minimum amount of space must surround the identity.
The height of the logotype (x) is the measurement from the top of the tallest letter to the bottom of the lowest letter. A space equal to “x” should be kept clear around all
sides.
The height of the logo (x) is the measurement from the tallest point of the logo to the lowest point of the logo. A space equal to “x” should be kept clear around all sides.
The height of the logotype (x) is the measurement from the top of the tallest letter to the bottom of the lowest letter. A space equal to “x” should be kept clear around all sides.
MINIMUM SIZE
The minimum permissible size of the preferred horizontal configuration is 1.5” in width, from the farthest left side of the logo to the farthest right side of the logotype. The minimum permissible size of the vertical signature is 1” in width from farthest left to farthest right.
LOGO
The minimum permissible size of the logo is 0.5” in width.
LOGOTYPE
The minimum permissible size of the logotype is 1” in width.
COLOR USAGE
The color usage specifications can be applied to both the preferred horizontal signature as well as the Logotype and Logo.
STANDARD COLOR APPLICATION
The Roots & Shoots identity can be reproduced in two-color, blue and black versions. In all cases, the background must be light enough to ensure legibility.
REVERSED APLICATION
The Roots & Shoots identity can be reversed in white. Use the reversed version when the background is black or another dark color.
INCORRECT USAGE
You may resize the signature, logo or logotype proportionally, but do not alter the artwork in any way. At no time should the integrity of the identity be compromised.
The logotype may never be used to represent the words “Jane Goodsll’s Roots & Shoots” in text, whether it appears in a headline or body copy.
FILE FORMATS
Reproductive artwork for the logo is available to employees and others who agree to use the logo according to these guidelines.
Whenever possible, use the .eps file format. In most cases it will give you the best results. The .gif format is meant for online use only. Do not scale art up in size. Do not use for
professional printing. The .tif format is meant for onscreen
presentation and placement in Word documents only. Do not scale art up in size. Do not use for professional printing.
It is unacceptable to use any format that will
leave the logo dithered or jagged in any
form.
Detailed Brand Guidelines
Exceptions to these guidelines or any guidelines contained in this document may be made, on a case-by-case basis, with approval from the Roots & Shoots Headquarters Staff, and the Jane Goodall Institute Communications Department. For approval of any special applications, or if you have any questions, please contact:
Jane Goodall’s Roots & Shoots
attn: Roots & Shoots National Program Manager
4245 North Fairfax Drive, Suite 600
Arlington, VA 22203
phone 703.682.9220
I have read and agree to adhere to these guidelines in any use of the Jane Goodall's Roots & Shoots Logo or Graphical Elements.
Please note that you must be logged into the website to retrieve the logo files. Visit our membership page to signup for membership today!
