I have been a fierce lover of the endangered mountain gorillas since the first grade. I started raising awareness for these animals by making posters and holding lemonade stands—the proceeds from which I would donate to gorilla conservation groups. In November 2017 I wanted to kick things up a notch. I tried to start a viral fundraising campaign similar to the ALS Ice Bucket Challenge, calling it the Pie-Face Challenge. The idea being that you get nominated, get pied, make a donation, then nominate others.